Abandoned Carts Overview

Abandoned cart recovery sends a 3-touch WhatsApp sequence to customers who leave items in their cart without completing checkout.

How it works

1. Sync — Level polls Shopify for abandoned checkouts every few minutes
2. Qualify — Carts with a phone number and recovery URL enter the send window
3. Message — Up to 3 WhatsApp messages over configurable hours
4. Recover — When the customer completes checkout, the cart is marked recovered

Plan requirement

Abandoned cart recovery requires Starter, Pro, or Agency. Free plan merchants see the feature as locked.

Master toggle

Recovery on/off in Abandoned cart settings . When off, carts are still tracked but no messages are sent.

The 3-touch sequence

See 3-touch sequence for details.

Dashboard metrics

The Abandoned carts page shows:

• Recovery rate — % of messaged carts recovered this month
• Open carts — Carts still eligible
• Recovery messages sent — Total touches delivered
• Carts recovered — Checkouts completed after messaging

Setup checklist

1. Upgrade to Starter or Pro
2. Assign templates for abandoned cart message types
3. Enable recovery in settings
4. Create a Shopify discount code if using discount offers

Related

• Recovery settings
• Cart statuses
• Meta marketing limits