3-Touch Sequence

Level sends up to three WhatsApp messages per abandoned cart, spaced over hours. Each touch uses a different template.

Touch 1 — Reminder

When: After the cart reaches minimum age (default 1 hour)
Template: Abandoned cart reminder
Content: Product reminder with recovery link — no discount
Category: Marketing

Touch 2 — Nudge or offer

When: Hours after touch 1 (default 24 hours; set to 0 to disable)
Template: Nudge (no discount) or Offer (with discount)
Content: Depends on discount settings
Category: Marketing

Touch 3 — Final

When: Hours after touch 1 (default 48 hours; set to 0 to disable)
Template: Abandoned cart final
Content: Last reminder with recovery link
Category: Marketing
Condition: Only sent if cart is still open

Timing rules

Touch 2 and 3 delays are measured from touch 1’s send time
Carts older than max age (default 72 hours) are skipped entirely
Each touch requires an approved template assigned in Message flows

Skip conditions

A touch is skipped if the cart is:

Already completed or recovered
Missing a phone number or recovery URL
Outside the send window
Blocked by marketing opt-out or frequency cap

Last updated on June 19, 2026

Overview Settings