Campaign Deferred

Campaign messages may show Deferred status when Meta’s marketing frequency limits prevent immediate delivery.

What deferred means

Deferred — “Waiting for Meta marketing window” — the message is queued but couldn’t send yet because:

• Level’s 1 marketing message per phone per 24 hours cap is active
• Meta returned error 131049 (platform frequency limit)
• The recipient received a marketing message from another brand recently

Is this an error?

No. Deferred is normal for marketing messages. Level retries automatically every hour.

Timeline

Most deferred messages resolve within 24 hours. Level’s retry job runs hourly and re-attempts up to 500 deferred messages per run.

Campaign completion

A campaign can show Completed while some messages are still deferred. Check the Deferred count on the campaign detail page.

Customer opt-out

If a deferred recipient replied STOP, the message moves to Failed — no retry. See Opt-out handling.

Reducing deferrals

• Avoid sending campaigns to the same segment back-to-back
• Space campaigns at least 24 hours apart
• Use utility messages (COD) freely — they’re not subject to marketing caps

Related

• Deferred sends
• Meta marketing limits
• Messages not sending