Message Types
Level sends different message types for each automation. Each type has a Meta category that affects delivery rules.
Utility messages
Transactional — sent in response to customer actions. Not subject to marketing caps.
| Type | Event | When sent |
|---|---|---|
| COD verification | cod_verification | New COD order placed |
| COD reminder | cod_reminder | Pending order, reminder schedule |
| Thank you | thank_you | Customer confirms order |
| Cancel | cancel | Customer declines order |
Marketing messages
Promotional — subject to Meta frequency limits and opt-in requirements.
| Type | Event | When sent |
|---|---|---|
| Abandoned cart reminder | abandoned_cart_reminder | Touch 1 |
| Abandoned cart nudge | abandoned_cart_nudge | Touch 2 (no discount) |
| Abandoned cart offer | abandoned_cart_offer | Touch 2 (with discount) |
| Abandoned cart final | abandoned_cart_final | Touch 3 |
| Campaign broadcast | campaign_broadcast | Campaign send |
Level categories
For filtering in the template manager:
- COD — Verification and reminders
- Abandoned cart — Recovery sequence
- Campaign — Broadcast messages
- Thank you & post-order — Post-confirmation messages
- General — Other templates
Related
Last updated on