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WhatsApp SetupTemplate approval

Template Approval

All WhatsApp business messages require Meta-approved templates. Here’s how the approval process works in Level.

Submit for approval

  1. Create or edit a draft template in the template manager
  2. Click Submit for approval
  3. Status changes to Pending
  4. Meta typically reviews within minutes (can take up to 24 hours)

Approval requirements

  • Template body follows Meta’s template guidelines 
  • Marketing templates include opt-out text: “Reply STOP to unsubscribe”
  • Variable placeholders ({{1}}, {{2}}) are mapped to valid types
  • Category matches content (utility vs marketing)

Allow auto-categorization

Enable Allow WhatsApp to assign category based on content to reduce rejections. Meta may reclassify your template’s category.

After approval

  • Template status shows Approved
  • Body text becomes read-only
  • Assign to a message flow in Message flows
  • Map variables if not already done

If rejected

See Template rejected for common rejection reasons and fixes.

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Template variablesShared vs team templates