Message Flows
Message flows connect approved WhatsApp templates to automated events — COD verification, abandoned cart touches, and campaigns.
Where to find it
Integrations → Message flows in app.uselevel.ai
Events
| Event | Category | Trigger |
|---|---|---|
| COD verification | Utility | New COD order |
| COD verification reminder | Utility | Pending order, reminder schedule |
| Thank you | Utility | Customer confirms order |
| Cancel | Utility | Customer declines order |
| Abandoned cart reminder | Marketing | Touch 1 |
| Abandoned cart nudge | Marketing | Touch 2 (no discount) |
| Abandoned cart offer | Marketing | Touch 2 (with discount) |
| Abandoned cart final | Marketing | Touch 3 |
| Campaign broadcast | Marketing | Campaign send |
Setup (3 steps)
- Templates approved — Ensure templates are approved in Meta
- Map variables — Assign
{{1}},{{2}}to data fields - Assign template per event — Pick which template sends for each flow
Click Save flows when done.
Shared vs BYO
| Number type | Flow configuration |
|---|---|
| Shared number | View only — templates are admin-managed |
| BYO number | Full control — assign your own templates per store |
Fallback behavior
If a flow has no template assigned, Level falls back to the system/shared default template (shared number only).
Related
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